AWOOO Records Welcomes ALFA To The Roster

We are beyond excited to add US-based Filipino-American singer-songwriter Alfa to our roster!

Born in Mindanao, raised in New York and New Jersey, now living in sunny SoCal, singer-songwriter ALFA creates music inspired by her life’s constant shifts. With a light, signature rasp in her voice and a love for hooky melodies, Alfa has been called, “an artist who has a spectrum of colors in her palette,” by Music Connection, and “everything you want in a singer-songwriter” by Eric Gnezda of PBS’ nationally-aired TV show “Songs at the Center,” where Alfa was featured in 2020. The same year, her Bisaya-English song, “Alindahaw” was a Grand Prize winner of the John Lennon Songwriting Contest in the World category and was recently nominated in Best Global Recording in the 34th Awit Awards. The song was an ode to her grandparents’ farm in Northern Mindanao.

Alfa’s start in music came at a young age when she learned piano under Dr. Raul Sunico and studied violin with the Children’s Orchestra Society in New York City. But she was drawn to the personal expression in songwriting and taught herself guitar at the age of 13, eventually moving to downtown New York to cut her teeth in the live music scene of the mid-2000s.

Alfa has released 3 albums, 1 EP, and several singles of original songs, some of which have been featured on film and TV, including E!’s Keeping Up With the Kardashians and the Christian film, “Old Fashioned.” An indie artist in every way, Alfa has toured throughout the U.S. and the Philippines with a live solo show that includes a variety of instruments – from guitar and ukulele to kazoo and keyboard – and has produced a series of music videos on her YouTube channel ( In addition to songwriting, she is a music teacher and elementary school educator.

Follow ALFA:

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